Consumer Market Intelligence

What public markets are signaling
for your business

GoodForBusiness translates macro signals and public company behavior into strategic playbooks for consumer founders and BD teams.

GET YOUR PLAYBOOK →SEE HOW IT WORKS
CPI YoY+3.4%Consumer Conf68.2Fed Rate5.25%Retail Sales+0.6%Discretionary−1.2%Luxury+2.1%Value Trade-Down+4.3%Apparel−1.8%Wellness+1.6%CPI YoY+3.4%Consumer Conf68.2Fed Rate5.25%Retail Sales+0.6%Discretionary−1.2%Luxury+2.1%Value Trade-Down+4.3%Apparel−1.8%Wellness+1.6%
How it works
From macro signal to strategic action
01 — INPUT
Tell us about your company
Enter your company name, consumer vertical, and current macro environment. Takes 30 seconds.
02 — ANALYZE
We scan public markets
Our AI maps your company against public comps, current investor sentiment, valuation benchmarks, and historical cycles.
03 — PLAYBOOK
Get your strategic playbook
Receive a tailored report — what Hermès, Dollar General, and Chipotle did in your exact macro environment, and what you should do next.
Consumer Verticals
Five verticals. One intelligence engine.
Luxury & Premium
+2.1%
Price inelastic. Scarcity rewarded.
Mass Market / Value
+4.3%
Trade-down accelerating fast.
Food & Beverage
+0.4%
Private label shift underway.
Apparel & Fashion
−1.8%
Mid-market severely squeezed.
Health & Wellness
+1.6%
Premiumization holding strong.
Historical Playbooks
Learn from the companies that got it right
Hermès
2008–09 RECESSION + 2022 INFLATION
Raised prices 5–7% through both downturns. Doubled down on scarcity and waitlists. Revenue fell just 3% vs industry −18%.
→ Luxury customers punish dilution more than price.
Dollar General
2008–10 RECESSION
Accelerated store openings during competitor retreat. Expanded consumables to 75%+ of revenue. Stock +60% during the recession.
→ Expand SKU depth and secure locations while competitors pull back.
Chipotle
2022 INFLATION SPIKE
Took 13% price increases while owning the quality narrative. Digital mix reached 37%. Margins recovered fastest in QSR.
→ Price increases land when you own the quality story.
Built for
The operators building consumer brands
Consumer Founders
Understand what public market investors reward in your vertical right now — before your next fundraise or strategic decision.
BD & Strategy Teams
Know which sectors are growing, which companies are outperforming, and where the smart money is moving before your next partnership conversation.
Growth-Stage CEOs
Stop guessing on positioning and pricing. See exactly what the Hermès and Dollar Generals of your category did in this macro environment.
What should your consumer brand focus on next?

Enter your company, pick your vertical, and get a strategic playbook grounded in real public market signals — in under a minute.

GET YOUR PLAYBOOK →
CONSUMER MARKET INTELLIGENCE
© 2025 GoodForBusiness · goodforbusiness.co